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Bachelor of Science in Marketing

Interim Chair: Dr. Kimberly K. Powell

Administrative Coordinator: Vacant

Professors: Dr. George Kirk, Dr. Saviour Nwachukwu

Associate Professors: Dr. Kimberly K. Powell

Instructor: Ms. Lauri R. Patterson and Ms. Sharon Njie

Degree Requirements

Marketing majors are required to complete 122 credit hours of which 24 credit hours must be in the field of marketing. A grade of “C” or better must be attained in all marketing courses presented to fulfill the credit hour requirement in the major. Marketing electives in specific areas are available to advanced students.

*Please note that major courses are on a fall/spring rotation and will not be offered every semester. 

First Year

First Semester

SENL 101BEnglish Composition I

3
SMAT 121BPre-Calculus Mathematics I

3
BUSP 100BIntro to Business & Entreprene

3
FRMN 120BCollege Success Skills

2
Natural Sciences Requirement

3
Fine Arts Requirement

3
Total Credit Hours:17

Second Semester

SENL 102BEnglish Composition II

3
MATH 203BCalculus for Bus & Social Sci

3
SECO 221BPrinciple of Economics I

3
CMPS 291BAdv Tech Using Spreadsheets

3
Natural Science Sequence

3
Writing Proficiency Exam
Total Credit Hours:15

Second Year

First Semester

ECON 275BBusiness & Economic Stats

3
SACC 211BFinancial Accounting Principle

3
SECO 222BPrin of Economics II

3
SENL 240BIntro to African American Lit

3
Natural Sciences Requirement

3
Total Credit Hours:15

Second Semester

MKTG 300BPrinciples of Marketing

3
BUSP 210BBusiness Communication and Pro

3
SACC 221BManagerial Accounting

3
MGMT 300BPrinciples of Management

3
ECON 375BBusiness & Econ Stat II

3
Total Credit Hours:15

Third Year

First Semester

MGMT 305BManagement Information Systems

3
MKTG 320BConsumer Behavior

3
MKTG 335BProfessional Selling

3
SPSY 201BGen Psychology

3
Social-Behavioral Science Requirement

3
Total Credit Hours:15

Second Semester

MGMT 306BQuantitative Analysis in Bus

3
MGMT 360BLegal Environ of Business

3
FINC 330BManagerial Finance I

3
MKTG 480BInternational Marketing

3
MKTG
Marketing Elective

3
Total Credit Hours:15

Fourth Year

First Semester

MKTG 475BMarketing Research

3
MGMT 310BProduction Management

3
MKTG 360BMarketing Promotion

3
HIST 224BUS History

3
Finance or Economics Elective

3
Total Credit Hours:15

Second Semester

MKTG 491BMarketing Strategy

3
MGMT 490BStrategic Management

3
ENGL 362BTechnical Writing

3
SVLR 000BService Learning

0
MKTG
Marketing Elective

3
Free Elective

3
Total Credit Hours:15

Minor in Marketing

Requirements List

MKTG 300BPrinciples of Marketing

3
MKTG
Marketing Elective

3
MKTG
Marketing Elective

3
MKTG
Marketing Elective

3
MKTG
Marketing Elective

3
MKTG
Marketing Elective

3

Total Credit Hours: 18

Minor for Non Business Majors

Non-business majors who would like to obtain a minor in business will complete 21 credit hours in business as defined below.

Requirements List

SACC 211BFinancial Accounting Principle

3
SACC 221BManagerial Accounting

3
SECO 221BPrinciple of Economics I

3
SECO 222BPrin of Economics II

3
FINC 330BManagerial Finance I

3
MGMT 300BPrinciples of Management

3
MKTG 300BPrinciples of Marketing

3

Total Credit Hours: 21

*Please note that major courses are on a fall/spring rotation and will not be offered every semester EXCEPT MKGT 360 (offered every semester).

*An are of concentration in Marketing includes Professional Sales. Students concentrating in professional sales should make the following course substitutions:

MKTG 335 for Marketing Elective, Third Year, First Semester
MKTG 315 for Marketing Elective, Third Year, Second Semester
MKTG 312, 410, 401, or 446 for MKTG 360, Fourth Year, First Semester
MKTG 450 for Marketing Elective, Fourth Year, Second Semester