MKTG 335B Professional Selling
335. PROFESSIONAL SELLING (Credit, 3
hours). Study of principles and practices of
selling, including the legal, social, and ethical
responsibilities of salespersons; the communication
skills required for successful selling;
techniques on effective selling; role of sales
persons in implementing effective market
strategies; and other relevant topics. Practical
experience in selling through on-the-job and
other related assignments will be utilized.
Prerequisite: MKTG 300.