MKTG 475B Marketing Research
475. MARKETING RESEARCH (Credit, 3 hours).
Study of applied research methods in the
analysis of marketing problems and the use of
research findings in the formulation of
marketing policies, with emphasis on research
design, sampling, data collection, psychological
scaling, techniques of statistical analysis,
preparation and presentation of the research
report, and other relevant topics. Prerequisites:
MKTG 300, MGMT 306, MATH 275.