MBAP 554B Marketing Research & Analytics
554. Marketing Research & Analytics
(Credit, 3 Hours). This course aims to equip MBA student with the
methodology and applications of multivariate data analysis.
Traditionally, courses of this nature focus on mathematical/matrix
techniques used to derive the outputs. This will no be a math course
but rather a course geared around making use of established
statistical techniques/software. As such this course will focus on
application of various software packages, data requirements,
appropriateness of techniques, and analysis of output, drawing inferences
and developing managerial recommendations based on data analysis.
Prerequisites: MKTG 300
Cross Listed Courses