MBAP 553B Strategic Sales Management
553. Strategic Sales Management
(Credit, 3 Hours). This course provides students with the knowledge
and skills necessary to effectively analyze problems and make decisions
related to sales force management and managing the overall customer
relationship management (CRM), identifying the types of decisions
necessary, and evaluating different approaches for making decisions
that lead to a more customer-centric business model. The course is
designed to reflect current best practices in managing the sales
initiative and customer relationships. Leadership, innovation, and
technology are thematic topics. The course also includes professional
development and incorporates oral, written, and analytical skills, which
are critical in marketing and leadership in general. This course is taught
in seminar style with emphasis on the case method.
Cross Listed Courses