MBAP 552B International Marketing
552. International Marketing
(Credit, 3 Hours). This course examines marketing practices in a global
environment, which includes linking the various, economic, social,
political, and legal dimensions of the world to the marketplace. Special
emphasis is placed on the impact of cultural values and political systems
on how to develop global marketing strategies. This course is taught in
seminar style with heavy emphasis on the case method and the development
of global entrepreneurs and intrapreneurs.
Cross Listed Courses