MBAP 529B Franchising

MBAP 529. FRANCHISING. (3 credit hours). This course is designed to appeal to graduate students who intend to work for a franchisor company, may cocnsider buyig a francise, or developing and launching a franchised business as an entrepreneurial new venture. The course will explore the pros and cons of franchising as well as review case studies that expose the challenges to success for both francisees and franchisors under different and challenging cercumstances within various industries.

Credits

3

Cross Listed Courses

Prerequisite

MGMT 300B MKTG 300B