MKTG 315B Business To Business Sales
315. BUSINESS-TO-BUSINESS SALES
(Credit, 3 Hours) This course is designed to provide
students with the foundations of Business-to-
Business (B2B) Sales. The course will focus on the
nature and scope of B2B Sales;how B2B sales differs
from Business-to-Consumer (B2C) selling,
and the role of B2B Sales in the economy.
Prerequisite: MKTG 300.