MCOM 316B Public Relations Writing
316. PUBLIC RELATIONS WRITING
(Credit, 3 hours).The course covers the various
forms of PR writing targeted to specific
audiences, including news releases, fact sheets,
media lists, speeches, letters, memoranda,
annual reports, advertorials, commentary,
newsletters, brochures, annual reports,
materials for the Internet web pages, fliers and
crisis management materials. Prerequisites:
MCOM 211, 307, and 301.