EBIZ 455B Internet Marketing
455. INTERNET MARKETING (Credit, 3
Hours) This course is a study of the Internet
as a channel for marketing communications
and transactions,particularly, how online marketing
(Internet Marketing) is integrated into
the overall enterprise-wide marketing strategies.
The course examines the management
issues involved in the implementation of
Internet marketing strategies to solve business
problems. Prerequisites: MKTG 300 and
CMPS 290.