MKTG 460B Advertising Management
460B. CREATIVE ADVERTISING & MARKETING (Credit, 3 hours). This course provides an immersive exploration into the creative processes, strategies, and techniques that drive successful advertising in the digital age. The course will emphasize the importance of creativity, innovation, and ethical considerations in the development of advertising content that resonates with diverse audiences. Prerequisites: MKTG 300B, MKTG 320B, MKTG 360B, or permission from the Department Chair.