MKTG 471B Marketing Analytics and Performance Tracking

471B. MARKETING ANALYTICS AND PERFORMANCE TRACKING (Credit, 3 hours). This course teaches students how to measure and interpret marketing performance using real-time analytics tools. Students will learn how to collect, interpret, and apply data to evaluate marketing and campaign performance, track customer engagement, optimize pricing strategies, and calculate marketing return on investment (ROI). Through hands-on projects and the use of industry-standard tools, students will gain experience in using analytics to support data-driven decision-making and strategic planning in sales and fast-paced environments such as sports, entertainment, and live events. Prerequisites: MKTG 300B, MKTG 320B, or permission from the Department Chair.

Credits

3

Prerequisite

Courses listed below OR permission from the Department Chair