MKTG 360B Marketing Promotion
360B. DIGITAL MARKETING AND PROMOTION (Credit, 3 hours). Equips students with the skills and knowledge necessary to design, implement, and manage a comprehensive digital marketing strategy. Throughout this course, students will delve into various digital marketing strategies and tools, including social media, content marketing, artificial intelligence (AI), analytics, and digital branding. The course will also explore the integration of digital marketing with traditional marketing practices to create cohesive and effective campaigns. Prerequisite: MKTG 300.