Bachelor of Science in Marketing
Interim Chair: Dr. Kimberly K. Powell
Administrative Coordinator: Vacant
Professors: Dr. Kimberly K. Powell and Dr. Graeme Coetzer
Instructor: Dr. Lauri R. Patterson, Ms. Sharon Njie, Ms. Asia Alexander and Dr. Pamela Ravare-Jones
Degree Requirements
Marketing majors are required to complete 122 credit hours of which 24 credit hours must be in the field of marketing. A grade of “C” or better must be attained in all marketing courses presented to fulfill the credit hour requirement in the major. Marketing electives in specific areas are available to advanced students.
*Please note that major courses are on a fall/spring rotation and will not be offered every semester.
First Year
First Semester
Second Semester
Second Year
First Semester
| SPHY 102B | Physical Science I | 3 |
| SACC 211B | Financial Accounting Principle | 3 |
| SECO 222B | Prin of Economics II | 3 |
HIST
| History Requirement | 3 |
| CMPS 291B | Advanced Techniques Using Spreadsheets | 3 |
| Total Credit Hours: | 15 |
History Requirement Recommendation:
SHIS or HIST (200 Level or Above)
Natural Science Requirement Recommendation:
SPHY 102B OR CHEM 131B
Second Semester
| SENL 240B | Intro to African American Lit | 3 |
| SPSY 201B | Gen Psychology | 3 |
| SACC 221B | Managerial Accounting | 3 |
| ECON 275B | Business & Economic Stats | 3 |
| Social or Behavioral Science Requirement | 3 |
| Total Credit Hours: | 15 |
Social Science Requirement Recommendation:
SSOC 201B or Above
Third Year
First Semester
Second Semester
| MGMT 305B | Management Information Systems | 3 |
| Finance or Economics Elective | 3 |
| FINC 330B | Managerial Finance I | 3 |
MKTG
| Marketing Elective | 3 |
| MGMT 360B | Legal Environ of Business | 3 |
| Total Credit Hours: | 15 |
Finance or Economics Elective Requirement: 300 Level or Above
Marketing Elective Requirement: 300 Level or Above
Fourth Year
First Semester
Second Semester
Marketing Elective Requirement: 300 Level or Above
Professional Sales Concentration
Concentration Courses
| MKTG 315B | Business To Business Sales | 3 |
| MKTG 450B | Industrial Marketing | 3 |
MKTG
| Marketing Elective | 3 |
Marketing (Professional Sales Concentration) Elective Requirement (Please select one):
MKTG 312
MKTG 401
MKTG 410
MKTG 446
Sports Marketing Concentration
Concentration Courses
| MKTG 401B | Sports Marketing | 3 |
| MKTG 479B | Athlete Marketing & Branding | 3 |
MKTG
| Marketing Elective | 3 |
Marketing (Sports Marketing Concentration) Elective Requirement (Please select one):
MKTG 360: Digital Marketing & Promotion
MKTG 471: Marketing Analytics and Performance Tracking
Minor in Marketing
Requirements List
| MKTG 300B | Principles of Marketing | 3 |
MKTG
| Marketing Elective | 3 |
MKTG
| Marketing Elective | 3 |
MKTG
| Marketing Elective | 3 |
MKTG
| Marketing Elective | 3 |
MKTG
| Marketing Elective | 3 |
Total Credit Hours: 18
Minor for Non Business Majors
Non-business majors who would like to obtain a minor in business will complete 21 credit hours in business as defined below.
Requirements List
Total Credit Hours: 21
Minor in Sports Marketing for Non Marketing Majors
Requirements List
Sports Marketing Minor Elective Requirement (Please select one):
MKTG 360B: Digital Marketing & Promotion
MKTG 450B: Negotiation and Persuasion in Marketing
MKTG 471B: Marketing Analytics and Performance Tracking
*Please note that major courses are on a fall/spring rotation and will not be offered every semester EXCEPT MKGT 360 (offered every semester).
*Areas of concentration in Marketing include Professional Sales & Sports Marketing.